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1 NATIONAL CORPORATE SPONSORSHIP OPPORTUNITIES 201617 The best sponsorships on PBS sgptv.org | 800.886.9364

2 The best sponsorships on PBS A PBS sponsorship is a POSITIVELY different way to set your brand apart Only PBS offers sponsors this powerful combination! POSITIVELY Align with award-winning drama, news & investigative journalism, Outstanding CONTENT history, science, food & travel, childrens programming and more. POSITIVELY Reach our large and loyal audience of smart, affluent, influential Exceptional AUDIENCE viewers. POSITIVELY On-air and online, only PBS delivers a dominant share of voice for Unique ENVIRONMENT sponsors in a clutter-free and category exclusive environment. Impact your bottom line A PBS sponsorship increases purchase preference and positions your brand as a leader. PUBLIC BROADCASTING The likelihood to purchase from sponsors or advertisers is nearly twice CABLE as high for PBS viewers BROADCAST than viewers of cable or commercial broadcast 12% 18% 34% television. Source: SGPTV Harris Poll, Feb 2015, Nielsen Consumer Insights. % likely to purchase a sponsors or advertisers product or service For more information on corporate sponsorships on PBS, visit sgptv.org, contact the Sponsorship Group for Public Television at 800.886.9364 or email [email protected] TABLE OF CONTENTS: PRIMETIME pages 3 6 LIFESTYLE page 7 KIDS pages 810 PUBLIC RADIO pages 11 12

3 PRIMETIME AMERICAN EXPERIENCE COMMON CARRIAGE | DEMOS | | RATINGS | | % OF AUDIENCE | Airs: Mondays @ 9pm JanuaryDecember 2016 HH 1.8 A25-54 0.6 27% For over two decades American Experience has served as the nations storyteller, chronicling A35-64 1.1 50% the unforgettable events and people that made us who we are today. From Freedom Riders M25-54 0.6 14% to The Presidents, from The Amish to Jesse Owens, American Experience focuses on the M35-64 1.1 26% events that have shaped our nation, and profiles the innovators, politicians, artists, and leaders in American history who dared to have new ideas. US TV HH Coverage: 98% Total Weekly Viewers P2+ (000): 4,126 Source: NTI Live+7 Nielsen National NPOWER, 1/15-11/15, TRAC Media Services, Jan-Nov 2015 WGBH Educational Foundation Exclusive corporate sponsor: Liberty Mutual ANTIQUES ROADSHOW COMMON CARRIAGE | DEMOS | | RATINGS | | % OF AUDIENCE | Airs: Mondays @ 8pm & 9pm JanuaryDecember 2016 HH 2.5 A25-54 0.6 20% Is it junkor a jewel? Come along as PBSs most popular primetime series visits cities across A35-64 1.3 40% the country, inviting people to bring their valued possessions for appraisal by antiques dealers W25-54 0.6 10% and auction-house experts. Join the fun as people find out whether or not their items are in W35-64 1.3 21% fact priceless treasures. US TV HH Coverage: 98% Total Weekly Viewers P2+ (000): 5,800 Source: NTI Live+7 Nielsen National NPOWER, Jan-Dec 15, TRAC Media Services, Jan-Dec15 WGBH | Jeff Dunn Current corporate sponsors: Liberty Mutual FRONTLINE COMMON CARRIAGE | DEMOS | | RATINGS | | % OF AUDIENCE | Airs: Tuesdays @ 10pm October 2015September 2016 HH 1.1 A25-54 0.5 36% Televisions most-respected investigative journalism series continues its relentless pursuit A35-64 0.7 55% of the truth. Frontlines engaging documentaries fully explore and illuminate the critical M25-54 0.5 21% issues of our times. Frontline has won more awards and produces more hours of public affairs M35-64 0.6 31% documentary programming than all the commercial networks combined. US TV HH Coverage: 97% Total Weekly Viewers P2+ (000): 2,342 Source: NTI Live+7 Nielsen National NPOWER, 10/13-9/14 Official White House photo by Pete Souza *See last page for trademark and copyright information sgptv.org 800.886.9364 [email protected] POSITIVELY different 3

4 PRIMETIME ILL HAVE WHAT PHILS HAVING NEW COMMON CARRIAGE | DEMOS | | RATINGS | | % OF AUDIENCE | Airs: Mondays @10pm Coming 2017 HH 1.1 A25-54 0.4 25% Expect the unexpected as host Phil Rosenthal, Emmy award winning producer and creator A35-64 0.6 43% of Everybody Loves Raymond, brings his unique brand of humor to his search for the worlds W25-54 0.4 26% best food. Ill Have What Phils Having is an unforgettable 6-part food and travel series that W35-64 0.6 22% dishes up sublime fare bursting onto the international culinary scene, hidden delicacies, and a healthy dose of laughs. Projection US TV HH Coverage: 97%* Source: NTI Live+7 Nielsen National NPOWER Q4 2012-2014 time period estimates | * SGPTV estimate based on Tribune Media Services 09/23-10/20/13 time period Rahoul Ghose Current corporate sponsors: JP Morgan, First Republic MASTERPIECETM COMMON CARRIAGE | DEMOS | | RATINGS | | % OF AUDIENCE | Airs: Sundays @ 9pm JanuaryDecember 2016 HH 3.9 Plus 20 new additional hours @ 8pm & 10pm A25-541.3 26% A35-642.2 46% No one does drama like Masterpiece! Home of the wildly popular Downton Abbey, this W25-541.8 18% legendary series continues to enthrall and captivate viewers. With its signature blend of W35-643.1 32% classic, mystery and contemporary dramas, Masterpiece keeps audiences on the edge of their seats, coming back week after week to watch its addictive programming. US TV HH Coverage: 98% Courtesy of Nick Briggs/Carnival Film & Television Limited Total Weekly Viewers P2+ (000): 5,689 Source: NTI Live+7 Nielsen National NPOWER, Sun 9pm, Jan-Dec 2015 | TRAC Media Services, Jan-Dec 2015 Current corporate sponsors: 2015 for Masterpiece Viking River Cruises, Audible Mercy Street NEW | DEMOS | | RATINGS | | % OF AUDIENCE | Airs: Sundays @10pm January 17, 2016February 21,2016 HH 4.4 Mercy Street is PBSs new Civil War medical drama that takes viewers beyond the battlefield A25-54 1.4 42% and into the lives of Americans on the home front. Airing right after Downton Abbey series A35-64 2.6 41% finale episodes, this 6-part series is centered on the intersection of North and South as W25-54 1.7 21% doctors push medical boundaries, women leave the confines of home and escaped slaves get W35-64 3.3 21% their first taste of freedom. Projection US TV HH Coverage: 93%* NTI Live+7 Nielsen National NPOWER average of select PBS Sunday 10PM 2015 programs Anthony Platt PBS Current corporate sponsors: Fage Yogurt *See last page for trademark and copyright information sgptv.org 800.886.9364 [email protected] POSITIVELY different 4

5 PRIMETIME NOVA COMMON CARRIAGE | DEMOS | | RATINGS | | % OF AUDIENCE | Airs: Wednesdays @ 9pm JanuaryDecember 2016 HH 1.8 A25-54 0.7 31% NOVA is the highest-rated ongoing science television seriesthe gold standard to which all A35-64 1.1 50% others pale in comparison. Each week, NOVA takes millions of curious viewers on an unforget- M25-54 0.8 19% table voyage of discovery as it reveals cutting-edge breakthroughs in science, technology and M35-64 1.1 30% engineering. NOVA entertains, enlightens and challenges the mind. US TV HH Coverage: 98% Total Weekly Viewers P2+ (000): 4,022 Courtesy of DSP VFX; Darlow Smithson Source: NTI Live+7 Nielsen National NPOWER 10/13-9/14 Current corporate sponsors: Google, Cancer Treatment Centers of America POINT TAKENNEW | DEMOS | | RATINGS | | % OF AUDIENCE | Airs: Tuesdays @ 11pm Premieres March 29, 2016 HH 0.6 A25-54 0.2 This spring, PBS premieres Point Taken, an innovative, cross-platform series championing civil A35-64 0.3 debate in the digital age. Hosted by Carlos Watson, the founder of the popular news site Ozy.com, this weekly, half-hour series features a panel discussion on pivotal issues and Source: NTI Live+7 Nielsen National NPOWER, April 2015 PBS time period viewing extensive viewer engagement through social media. WGBH, Patricia Alvarado POV [DEMOS | | RATINGS | | % OF AUDIENCE | Airs: Mondays @ 10pm JuneOctober 2016, plus additional specials HH 0.5 POV is televisions longest-running showcase for independent, non-fiction films. Known for A25-54 0.2 31% unforgettable storytelling and timeliness, POV puts a human face on contemporary issues. A35-64 0.3 49% The series has earned every major film and broadcasting award, including 32 Emmys, 15 M35-64 0.2 22% George Foster Peabody Awards, 11 Alfred I. duPont Columbia University Awards and 3 Academy Awards. US TV HH Coverage: 97% Total Weekly Viewers P2+ (000): 1,235 Source: NTI Live+7 Nielsen National NPOWER Select limited series/specials from past 4 seasons 2013 Kinosmith Inc The World B efore Her *See last page for trademark and copyright information sgptv.org 800.886.9364 [email protected] POSITIVELY different 5

6 PRIMETIME RARE NEW COMMON CARRIAGE [DEMOS | | RATINGS | | % OF AUDIENCE | Airs: Primetime Premieres Winter 2017 HH 1.6 A25-54 0.5 25% RARE is a timely 3-part series on a mission to save the world, one species at a time. The A35-64 0.9 45% series follows Joel Sartore, a National Geographic photographer with a quirky sense of M35-64 1.0 23% humor, as he puts his cameras spotlight on some of the worlds most endangered animals, W35-64 0.9 22% creating a visual, emotional connection between these animals and the people who can help protect them. US TV HH Coverage: 90% Total Weekly Viewers P2+ (000): 2,436 Source: NTI Live+7 Nielsen National NPOWER , Wed 8pm-11pm, Nature and similar programming, Q1 2015 Joel Sartore THE STORY OF CHINA NEW [DEMOS | | RATINGS | | % OF AUDIENCE | Airs: Primetime Premieres Fall 2016 HH 1.3 A25-54 0.4 25% The rich history of the worlds oldest and most populous civilization unfolds in PBSs A35-64 0.7 46% epic new documentary series, The Story of China. Renowned historian Michael Wood M35-64 0.4 13% takes viewers on a chronological journey through Chinas past to its present, exploring W35-640.7 23% the culture, landscapes and people to better understand the distinctive character of this powerful and influential country. US TV HH Coverage: 90% Total Weekly Viewers P2+ (000): 1,796 Maya Vision International Source: NTI Live+7 Nielsen National NPOWER Select limited series / specials from past 4 seasons *See last page for trademark and copyright information sgptv.org 800.886.9364 [email protected] POSITIVELY different 6

7 LIFESTYLE LIDIAS KITCHEN DEMOS | | RATINGS | | % OF AUDIENCE | Airs: Weekends October 2015 April 2016 26 Episodes HH 0.7 Join host, restaurateur and celebrity chef Lidia Bastianich for her new series Lidias Kitchen. A25-540.331% Lidia conjures simple seasonal dishes with grace, confidence and love, teaching viewers to A35-640.446% draw on their roots, allow for spontaneity and cultivate a sense of home in the kitchen. Already W25-540.319% nominated for a James Beard Award in its first season, Lidias Kitchen is the companion series to W35-540.416% her latest cookbook Lidias Commonsense Italian Cooking. US TV HH Coverage: 82% Total Weekly Viewers P2+ (000): 3,577 Source: Estimates based on Lidias Italy in America and Lidias Kitchen actuals, NTI Live +7 Nielsen National NPOWER, 2/1, 5/3, 5/10/14. PBS Tribune Media Carriage System 10/13-9/14 Bill Bettencourt Current corporate sponsors: Grana Padano, Cento, Monini Olive Oil ROUGH CUT | DEMOS | | RATINGS | | % OF AUDIENCE | Airs: Weekends Premieres October 2016 13 Episodes HH 0.3 A25-540.1 27% Rough Cut follows Tommy Mac as he travels to historical New England landmarks to gain A35-640.3 59% inspiration, and then returns to his workshop to demonstrate the steps and artistry it takes M25-540.1 11% to create comprehensive woodworking projects. In each half-hour episode, Tommy turns M35-64 0.3 31% unusual design ideas into easy-to-follow projects for every skill level. US TV HH Coverage: 90% Source: NTI Live+7 Nielsen National NPOWER, Jan 24, 2015 Current corporate sponsors: Woodcraft, DMT, Microjig, Titebond, SCM, Pony Tools, Starrett WGBH SIMPLY MING | DEMOS | | RATINGS | | % OF AUDIENCE | Airs: Weekends October 2015April 2016 26 Episodes HH 0.6 A25-540.3 40% Emmy Award-winning chef, author, and restaurateur Ming Tsai is back in the kitchen! Simply A35-640.4 57% Ming shows viewers how to prepare simple and delicious meals on the fly, findng inspiration W25-540.3 23% from Mings own east-meets-west pantry, as well as on the road, using local ingredients as W35-64 0.4 27% he travels to exotic destinations. US TV HH Coverage: 91% Total Weekly Viewers P2+ (000): 834 Source: Ratings based on a single measured episode, 1/31/15. NTI Live+7 Nielsen National NPOWER | *TRAC Media Services All Stations 10/14-03/15 Current corporate sponsors: represents all stations Simply Ming airs on Ocean Spray, Wan Ja Shan, Melissa Spices, Ernie Boch Emily Stern Automotive *See last page for trademark and copyright information sgptv.org 800.886.9364 [email protected] POSITIVELY different 7

8 KIDS ARTHUR | DEMOS | | RATINGS | | % OF AUDIENCE | Airs: MondayFriday Daily HH 0.7 Arthur has consistently ranked as one of the most popular kids shows on any network. Based Kids 2-5 2.1 28% on the beloved books by Marc Brown, this fun, animated series centers on 8-year-old Arthur, Kids 2-11 1.6 52% his kid sister, D.W., and their friends. With an underlying commitment to literacy, Arthur uses Kids 6-8 1.5 15% engaging characters and amusing story lines to illustrate how kids from diverse backgrounds Kids 6-11 1.2 23% can learn to get along with one another and develop positive social skills. W18-49 w/K

9 KIDS MARTHA SPEAKS | DEMOS | | RATINGS | | % OF AUDIENCE | Airs: MondayFriday Daily HH 0.2 Heres Martha, the talking dog! One day, Marthas dish of alphabet soup travels to her brain Kids 2-5 0.6 30% instead of her stomach, and Martha Speaks! Adapted from the best-selling book series by Kids 2-11 0.5 57% Susan Meddaugh, this animated series is aimed at 47 year olds with a mission in mind W18-49 w/K

10 KIDS SUPER WHY! | DEMOS | | RATINGS | | % OF AUDIENCE | Airs: MondayFriday Daily HH 0.3 Created to help kids learn the fundamentals of reading, Super WHY! uses literacy-based super Kids 2-5 1.6 41% hero characters to engage children 3-6 years old in the love of reading. Super WHY! aims to Kids 2-11 0.8 53% teach critical reading skills such as the alphabet, spelling, pronunciation, writing, phonics and W18-49 w K

11 PUBLIC RADIO INNOVATION HUB NEW Airs: Weekends Weekly Innovation Hub is a hour-long dive into big ideas and cutting-edge technologies. The program features todays most creative thinkers, exploring new avenues in education, science, medicine, energy, transportation and more. Host Kara Miller engages with top innovators, examining fresh perspectives and potential solutions to some of our most challenging problems. WGBH PRIS THE WORLD NEW | DEMOS | | RATINGS | Airs: MondayFriday in Midday and PM drive Daily AQH (12+) 0.2 A co-production of Public Radio International, the BBC and Bostons WGBH Radio, AQH (25-54) 0.2 PRIs The World is the only global radio news program developed specifically for an American AQH (35-64) 0.2 audience. Each weekday, The World draws on its extensive network of resources to provide US Coverage: 77% listeners with compelling, thought-provoking content about world events. Weekly Listeners (program cume): 2,852 (000) Source: Nielsen Audio Nationwide-Act 1 Systems, DMA Persons 12+ Current corporate sponsor: WGBH TIAA-CREF SCIENCE FRIDAY NEW | DEMOS | | RATINGS | Airs: Fridays in Midday Weekly AQH (12+) 0.2 From the outer reaches of space to the tiniest microbes in our bodies, Science Friday is the AQH (25-54) 0.2 trusted source for news and entertaining stories about science and technology. Each week, AQH (35-64) 0.3 veteran science correspondent and award-winning journalist Ira Flatow mixes it up with US Coverage: 89% people in the know and those who want to be on top of the latest science news. Weekly Listeners (program cume): 1,516 (000) Source: Nielsen Audio Nationwide-Act 1 Systems, DMA Persons 12+ Courtesy of NASA *See last page for trademark and copyright information sgptv.org 800.886.9364 [email protected] POSITIVELY different 11

12 PUBLIC RADIO STUDIO 360 NEW | DEMOS | | RATINGS | Airs: Weekends Weekly AQH (12+) 0.1 Studio 360 is public radios smart and surprising guide to whats happening in pop culture AQH (25-54) 0.1 and the arts. Listeners rely on Studio 360 to steer them to a must-see movie, the next book AQH (35-64) 0.1 for their nightstand, or the song that will change their life. Each week, host Kurt Anderson US Coverage: 56% introduces listeners to the people who are creating and shaping our culture. Weekly Listeners (program cume): 642 (000) Source: Nielsen Audio Nationwide-Act 1 Systems, DMA Persons 12+ Marco Antonio THE TAKEAWAY NEW | DEMOS | | RATINGS | Airs: MondayFriday in Midday and PM drive Daily AQH (12+) 0.1 The Takeaway is the fastest growing news program in public media. The series explores all the AQH (25-54) 0.1 news since the morning papers, with conversations on the issues of the day with experts and AQH (35-64) 0.1 people of diverse voices and perspectives. Host John Hockenberry invites listeners to discuss the political, scientific and economic events that shape our lives. US Coverage: 59% Weekly Listeners (program cume): 1,839 (000) Source: Nielsen Audio Nationwide-Act 1 Systems, DMA Persons 12+ Heather Swanson Current corporate sponsor: TIAA-CREF *See last page for trademark and copyright information sgptv.org 800.886.9364 [email protected] POSITIVELY different 12

13 CREDITS Cover photo credits: Downton Abbey: Courtesy of Nick Briggs/Carnival Film & Television Limited 2015 for MASTERPIECE | Frontline: Official White House photo by Pete Souza | Arthur: WGBH | Cookie Jar Entertainment, Inc. | NOVA: Courtesy of Pascal LeFloch | The Cat in The Hat Knows A Lot About That!: Series Copyright 2010, CITH Productions, Inc. and Red Hat Animation, Limited. Underlying characters copyright 1957, 1985 Dr. Seuss Enterprises, L.P. All rights reserved. The Cat in the Hat Knows a Lot About That! logo and word mark TM Dr. Seuss Enterprises, L.P., Portfolio Entertainment Inc. and Collingwood OHare Productions Ltd. All rights reserved. | Antiques Roadshow: WGBH - Jeff Dunn 2013 | Ill Have What Phils Having: Rahoul Ghose | POV: When I Walk Courtesy of Long Shot Factory Release 2013 | Point Taken: WGBH, Patricia Alvarado | Curious George: & 2014 Universal Studios and/or HMH. All Rights Reserved. The PBS KIDS logo is a registered mark of PBS and is used with Updated January 21, 2016 | 2016 WGBH Educational Foundation All third party trademarks belong to their respective owners. Used with permission. All rights reserved. ANTIQUES ROADSHOW is a trademark of the BBC and is produced by WGBH for PBS under license form BBC Worldwide. ARTHUR 2000 WGBH Educational Foundation/Cookie Jar Entertainment, Inc. All rights reserved. Arthur & the other Marc Brown ARTHUR characters and underlying materials (including artwork) and Marc Brown. CURIOUS GEORGE is a production of Imagine Entertainment, WGBH Boston, and Universal 1440 Entertainment, LLC. Executive producers are Ron Howard (Imagine), Brian Grazer (Imagine), Ellen Cockrill (Universal), Carol Greenwald (WGBH), Dorothea Gillim (WGBH), Jon Shapiro and David Kirschner. Curious George and related characters, created by Margret and H.A. Rey, are copyrighted and trademarked by Houghton Mifflin Harcourt and used under license. Licensed by Universal Studios Licensing LLC. Television series: 2013. Universal Studios. All Rights Reserved. The PBS KIDS logo is a registered mark of PBS and is used with permission. DINOSAUR TRAINTM The Jim Henson Company. JIM HENSONS mark & logo, Dinosaur Train mark & logo, characters and elements are trademarks of The Jim Henson Company. All Rights Reserved. MARTHA SPEAKSTM 2014 WGBH Educational Foundation. All rights reserved. Martha and all characters and underlying materials (including artwork) from the Martha books are trademarks of and copyrights of Susan Meddaugh and used under license. All other characters and underlying materials are trademarks of and copyrights of WGBH. All third party trademarks are the property of their respective owners. Used with permission. MASTERPIECE: Carnival Film and Television Limited 2013 for Masterpiece | Downton Abbey is a Carnival Films/Masterpiece Co-Production PLUM LANDING: WGBH 2014 READY JET GO! Wind Dancer SUPER WHY! 2014 Out of the Blue Enterprises LLC. All Rights Reserved. Super WHY and all related titles, logos and characters are trademarks of Out of the Blue Enterprises, Inc. THE CAT IN THE HAT KNOWS A LOT ABOUT THAT! Copyright 2010 Dr. Seuss Enterprises, L.P. All rights reserved. Based in part on The Cat in the Hat Knows a Lot About That! TV series CITH Productions, Inc. and Red Hat Animation Limited. The Cat in the Hat Knows a Lot About That! logo and word mark TM Dr. Seuss Enterprises, L.P., Portfolio Entertainment Inc. and Collingwood OHare Productions Ltd. WILD KRATTS is a Kratt Brothers Company / 9 Story Entertainment production 2014 WK 3 Productions Inc. *See last page for trademark and copyright information sgptv.org 800.886.9364 [email protected] POSITIVELY different 13

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