Media Plan Sample Media Plan - IN.gov

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  • Jun 26, 2007
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1 Media Plan Engaging the media is essential in promoting your event and your message. Sample Media Plan News Advisory A sample news advisory is provided online Purpose is to alert media of a newsworthy event Release 1 week prior to event Local Media Calls Follow up News Advisory with personal invitation request Complete 3 days prior to event Press release Submit on event day Advertising As your budget and timeline allow, advertise your event in the newspapers, magazines or on local radio stations Press Packets Provide to media attendees the day of the event Include the following in the press packet: o Event Overview (online) o Agenda or Program o Speaker biographies o News Advisory & Press release

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